The Cause Marketing Halo Awards recognize marketing campaigns that advance the interests of both a business and a nonprofit partner or cause.
The 2009 Cause Marketing Halo Award Winners
include a variety of businesses and nonprofits who designed and executed very successful marketing campaigns. The 2009 Awards were divided into 9 categories and within each category a Gold and Silver winner was chosen.
Youth Venture received the Silver Award for the Best Use of Social Media
SILVER: Best Buy@15 Challenge: Best Buy and Ashoka Youth Venture
Best Buy and Ashoka Youth Venture, an organization that encourages youth entrepreneurship and social action, engaged teens to form teams and use social media to vote for cause projects of their choice in order to win one of 15 $10,000 grants. Word of the contest spread mainly by blog, social media profiles, e-cards and message blasts. The initial goal of attracting 20,000 votes was met in the first four days, and overall 151,419 votes were cast in six weeks through text messages and the web.
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