Marketing your Mission

Effect Partners is a marketing company that works to brings together consumers, causes, and companies to create positive effects to build social impact into the brands you know and love.

As Effect Partners aptly comments, "consumers are more aware and interested than ever in the social change initiatives of the brands they interact with daily." You, the Millenial generation, wield some of the greatest disposable incomes and purchasing power history has ever seen. Do you try to align your spending with your values? Consumers are asking for more information before they buy. What does this mean to you as a Venturer: how are you making sure to tie your mission to your activities and products?

As you start to contemplate how you can market your message for positive social impact, take a look at Effect Partners awesome website and their list of clients: Are you familiar with the mission driving the ones you recognize?