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Today's post compiled and written by YV Summer Associate Erica Wu.
A clear brand separates you from the hundreds of other organizations and makes you memorable among donors and the public. Some also call it nonprofit personality. How your organization is perceived by others factors greatly into your ability to raise funds and share your message. With that in mind, identifying your organization’s personality and communicating it through a strong social media strategy are essential for your Venture's success. Read on for ideas and tips to build your Venture's brand!
Kivi Leroux Miller talked about 7 Ways to Show Your Nonprofit’s Personality. The role of fonts, colors, words, images and other branding elements is only a small part in giving your Venture a personality. She encourages organizations show some spunk, such as expressing opinions, emotions, and staff and board personalities. (@ Fundraising123)
If you can’t state the personality of your organization, it is important to identify it. This article, Your Organization’s Personality in Three Words?, encourages you to ask yourself: How do you want your Venture to be perceived? Whether or not you think your Venture embodies a certain kind of personality now, what would you like it to be? (@ Kivi’s Nonprofit Communication Blog)
Do your supporters know your Venture has a personality? After you identified the Venture’s personality, it is time to share it with the world. Check out the ten steps to stronger nonprofit communications that provides the holistic communication strategy for nonprofits. And you can incorporate your organization’s personality when planning it. (@Promoting Public Causes, Inc.)
Photo credit: http://www.flickr.com/photos/sonico/923287780/
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